A performance marketing agency offers strategic planning services, customer and competitive insights, market research, creative concepts, media planning, digital strategy, PR services and marketing campaigns. A PMA will work with you from the beginning of your journey until its end. A performance marketing agency will help you with your branding, positioning strategy and customer experience. They can also assist in lead generation, content marketing and other marketing activities that help you grow your business. A performance marketing agency can help you reach new customers, increase sales and drive ROI from your marketing efforts. They can help you craft a brand narrative, create marketing content and drive leads from various digital channels. A PMA can also assist in measuring the effectiveness of your marketing efforts so you can make adjustments as needed. When choosing a performance marketing agency, be sure to conduct research and check references to ensure the company is capable of delivering quality services and experience. Here is an overview of what you should expect from a performance marketing agency:

Strategic Planning

Strategic planning is one of the core services offered by a performance marketing agency. A PMA will sit down with you and discuss your company, brand and industry. They will ask you a series of questions so they can understand your business model and current marketing initiatives. From there, they will create a strategic plan that aligns with your marketing objectives. A PMA will work with you to develop your branding and positioning strategy. They will also assist you in developing a customer experience strategy. A PMA can also help you create a go-to-market strategy to help you reach your target audience. A marketing plan will outline your marketing objectives, marketing communication channels and timelines. A PMA can also assist you in creating a sales and marketing alignment framework. This will help you make sure your sales and marketing teams are working together. A PMA can help you create an annual marketing plan that will outline your year’s marketing efforts. This will help you create a budget for your marketing initiatives. A PMA can also help you create a marketing calendar that will outline your marketing activities throughout the year.

Competitive Analysis

A performance marketing agency will perform a competitive analysis of your industry and your target audience. They will review your competitors' marketing strategies and campaigns. They will also review your competitors' websites for insight into their marketing strategies and strategies. A PMA can also help you create a SWOT analysis to identify your strengths, weaknesses, opportunities and threats. A SWOT analysis will help you identify areas that could use improvement. A PMA can also help you identify the strengths and weaknesses of your competitors. A PMA can assist you in conducting a brand equity analysis. This will help you understand your company's current position in the market and where you need to improve. A PMA can also assist you in conducting a customer journey mapping exercise. This will help you understand your target audience's needs and journey to purchase. A PMA can also assist you in conducting a market segmentation analysis.

Marketing Strategies and Activities

A performance marketing agency will assist you in developing marketing strategies and marketing activities that will help you reach your marketing objectives. These strategies may include SEO, paid advertising campaigns, digital marketing activities and more. A PMA can also assist you in creating digital marketing strategies. These strategies may involve paid search advertising, paid social media ads and other digital marketing activities. A performance marketing agency can assist you in creating a demand generation strategy that will help you reach new customers. A demand generation strategy will involve the use of email marketing, social media marketing, online advertisements and other digital marketing activities. A PMA can also assist you in creating a customer retention strategy. A CRM system will be a key component of this strategy. A PMA can also assist you in creating a lead nurturing strategy. A lead nurturing strategy will involve the use of email marketing, social media marketing and other digital marketing activities. A PMA can assist you in creating a content marketing plan. This will involve the creation of blog posts, images and other digital content that will be shared on your website and social media channels.

Marketing Content Development and Management

A performance marketing agency will assist you in creating digital marketing content. Content may include social media posts, blog posts, images and more. Marketing content can help you build brand awareness, generate leads and drive website traffic. A performance marketing agency can also assist you in creating print marketing materials, such as posters, flyers and other materials. Marketing content can be created on a variety of topics such as industry trends, product or service information and more. Marketing content can be created in a variety of formats, including blog posts, images, video, audio files and more. A PMA can also assist you in creating marketing automation software. This will help you track leads and automate marketing related tasks. Marketing automation software is a great way to track leads, nurture leads and measure marketing activities.

Digital Marketing Channels

A performance marketing agency will assist you in determining which digital marketing channels are right for your business. They will help you determine which channels are best for reaching your target audience and which ones will generate the most leads. A PMA can also assist you in setting up your digital marketing channels. A PMA can also assist you in setting up your website, social media accounts and more. A PMA can assist you in setting up paid advertising campaigns. A PMA can also assist you with SEO strategies, paid advertising strategies and more. A PMA can help you set up lead generation strategies. This will involve the use of paid advertising, content marketing and more. A PMA can assist you in setting up email marketing strategies. This will involve the creation of email templates, the scheduling of email campaigns and more.

Conclusion

A performance marketing agency will assist you with all aspects of your marketing strategy and activities. A PMA can assist you with the development of your branding and positioning strategy. A PMA can assist you with the development of your customer experience strategy. A PMA can assist you in developing marketing communication channels. A PMA can assist you in developing a marketing calendar. A PMA can assist you in creating a marketing budget. A PMA can assist you with the implementation of your marketing strategy and activities. A PMA can assist you with the development of marketing content. A PMA can assist you with the setup of digital marketing channels. A PMA can assist you with the setup of digital marketing communication channels. A PMA can assist you with the setup of email marketing communication channels. A PMA can assist you with the setup of social media marketing communication channels. A PMA can assist you with the setup of lead generation communication channels.